Gogarth Limited, trading as Williams Commercials, respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect and use personal information when you visit our website, contact us, enquire about a vehicle or use the finance services and tools available through our website.
Williams Commercials is a trading name of:
Gogarth Limited
Company number: 13418671
Trading address:
Alpine View Garage
Conwy Road
Mochdre
LL28 5HN
Registered office:
C/O Walkers Accountants Ltd
Suite 3, Aireside House
Royd Ings Avenue
Keighley
West Yorkshire
BD21 4BZ
Email:
info@williamscommercials.co.uk
Telephone:
01492 702 618
For the purposes of UK data protection law, Gogarth Limited is the data controller for personal information collected directly by Williams Commercials.
We may collect personal information when you contact us, make an enquiry or use our website.
This may include:
Please do not include sensitive personal information in a general website enquiry unless it is necessary and we have specifically asked you to provide it.
We may collect information:
We may use your personal information to:
UK data protection law requires us to have a lawful basis for processing personal information.
Depending on the circumstances, we may rely on the following lawful bases:
We may process your information where it is necessary to take steps at your request before entering into a contract or to perform a contract with you.
This may include responding to a vehicle enquiry, arranging a purchase or sale or providing a service you have requested.
We may process your information where necessary to comply with legal, accounting, taxation or regulatory requirements.
We may process information where it is reasonably necessary for our legitimate business interests, provided that these interests do not override your rights.
This may include responding to enquiries, keeping appropriate business records, maintaining our website, preventing misuse and handling customer service matters.
Where required, we may ask for your consent before processing information, including when using non-essential cookies or sending certain marketing communications.
You may withdraw your consent at any time.
Williams Commercials offers access to vehicle finance options and may introduce customers to appropriate third-party finance providers, finance technology providers, or intermediaries.
Williams Commercials acts as a credit broker and not as a lender.
If you ask us to assist with a finance enquiry, we may share the information needed to handle that enquiry with the relevant finance provider, intermediary or lender.
Before submitting a finance enquiry or application, you should read the privacy information provided by the relevant finance provider or lender. They may act as a separate data controller and will be responsible for explaining how they use your information.
Finance is subject to status and acceptance. A finance calculation or illustration does not guarantee that finance will be available or that an application will be approved.
Our website uses finance calculation technology supplied by third-party finance technology providers.
When you use the standalone finance calculator, information about the proposed vehicle and finance arrangement may be sent to a third-party finance technology provider so that an illustrative finance calculation can be generated.
This information may include:
The standalone calculator provides illustrative figures only. Using the calculator does not, by itself, constitute a finance application or an offer of finance.
If you choose to proceed to a finance application, you may be asked to provide additional personal information through the third-party finance service.
This information may be processed by a third-party finance technology provider and passed to the relevant finance intermediary or lender so that your enquiry or application can be considered.
Additional privacy information should be displayed during the finance application process. You should read that information before submitting an application.
You should read the relevant third-party privacy policy for further information about how that provider processes personal information.
We only share personal information where it is reasonably necessary to provide a service, respond to your request or comply with the law.
Depending on your enquiry or transaction, this may include:
We do not sell your personal information.
Our website may contain videos hosted by Vimeo and links to external services such as Facebook, Google Maps and WhatsApp.
If you play an embedded video, follow an external link or use an external service, the relevant provider may collect technical and usage information in accordance with its own privacy policy.
We are not responsible for the privacy practices of external websites and services. You should review their privacy information before providing personal information.
Our website may use cookies and similar technologies to operate correctly, remember preferences, understand how the website is used and provide embedded features.
Essential cookies may be used without consent where they are necessary for the website to function.
Where required by law, non-essential cookies and tracking technologies will only be used after you have provided consent through our cookie banner or preference settings.
You can change or withdraw your cookie preferences using the cookie settings available on the website.
We keep personal information only for as long as it is reasonably needed for the purpose for which it was collected.
The appropriate retention period will depend on the nature of your enquiry, whether a transaction took place and any legal, accounting or regulatory requirements that apply.
Where information is no longer required, we will delete it, anonymise it or securely dispose of it.
Third-party finance providers, intermediaries and technology providers may have their own retention periods, as explained in their respective privacy policies.
We take reasonable technical and organisational measures to protect personal information from accidental loss, misuse, unauthorised access, alteration or disclosure.
Access to personal information is limited to people and service providers who require it for legitimate business purposes.
However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.
Some external services used by our website may process information outside the United Kingdom.
Where personal information is transferred internationally, the organisation responsible for the transfer should ensure that an appropriate legal safeguard is in place, where required by data protection law.
Further details about international transfers carried out by a third-party provider can be found in that provider’s privacy policy.
Depending on the circumstances, you may have the right to:
These rights are not absolute and may be subject to legal exceptions.
To exercise your rights or ask a question about this Privacy Policy, contact:
Gogarth Limited T/A Williams Commercials
Email:
info@williamscommercials.co.uk
Telephone:
01492 702 618
We may need to ask for information to confirm your identity before responding to a request.
Please contact us first if you have concerns about how we have handled your personal information. We will investigate the issue and try to resolve it.
You also have the right to complain to the UK’s data protection regulator:
Information Commissioner’s Office
Website:
www.ico.org.uk
We may update this Privacy Policy when our website, finance services, business practices or legal obligations change.
The latest version will always be published on this page.